There is no doubt that a business should consistently post on their social media sites, but how important is the quality of their content? It is actually more important than the quantity, much more important!
Here is a video that we posted for one of our clients, SaltHub. This video has gone viral in a matter of hours! It has generated over 100 likes for the page organically and reached over 100,000 unique users in less than the first 12 hours. This is not content that is unique or created in-house. It is a video created by Patagonia that we leveraged to our advantage and theirs.
If you are not using EdgeRank to your advantage then you are wasting your time and money. If you don’t know what EdgeRank is, then you better check it out – http://en.wikipedia.org/wiki/EdgeRank . Finding quality content can be challenging but it is worth the effort. A good way to find quality content is to use content that is already going viral. Look on YouTube and see what videos are trending. Browse other similar Facebook pages and see what content is working for them. Also, search blogs and see what content has the most interactions and comments.
Remember that most viral content evokes an emotion. So, if you do not feel an emotion about the content that you share, neither will your fans!
This one post alone has created over 700 likes for the page with $0 spent on advertising!
Businesses no longer have a choice: if they are not using Social Media, they are missing out on the conversation that people are having about their products & services. Now is the time to join The Digital Revolution! Businesses of all sizes, especially small businesses, need to take advantage of this inexpensive and influential medium.
Everybody wants access to important people! CEOs rank as some of the most important people in our society because they are considered the “job creators” or in some cases the “job destroyers”. Social media not only gives people a way to connect, it gives them the ability to connect with people that would otherwise be considered untouchable by the vast majority.
GO-Gulf has put together a fantastic infographic about CEOs on Social Media. We fully expect these numbers to grow as both social media and and executives evolve. What do you think? Are you surprised by any of these numbers?
When it comes to your social media content, do you have fun? Seriously, what types of content do you push out to your followers? Go back over your last two weeks of content and do a quick audit. Is your content something that you would share with your closest friends or is it just what you “think” your followers want to hear. I am baffled by how many times businesses send out boring content!
A good rule of thumb that I always use is ” would you talk about this at a party”? Social Media is nothing more than one big party with lot’s of small talk. And if you don’t want to be the person standing in the corner talking to yourself then you better listen up! Nobody wants to be pitched on how good your products are, or how great your current sale is. They want to hear something interesting, funny, or insightful so they can have a conversation with you.
Quit using your social media like a billboard and shouting at people. Create dialogue and your followers will start to interact as well as promote you through word of mouth by sharing your content to their network. Most importantly keep it fun! People will go out of their way to add a little fun to their life.
Let’s get to the bottom line: How will social media actually boost my business?
When did successfully squeezing a message into 140 characters equate to big business? About the time that Twitter became the second most-used search engine, purchasing and using virtual goods became a daily habit (and a billion dollar industry), and Facebook cornered the market in television, online, and mobile advertising.
We get it: social media is revolutionizing the way we do life. Now your Facebook newsfeed is brimming with a never-ending photo stream of your high school friend’s baby, Grandma can Skype with the family everyday (oh boy, and does she take advantage of that), and there is an entirely new strategy for clipping coupons that has left newspaper inserts in the dust. We are the offspring of the digital age: the most tech-savvy, connected generation the Earth has ever supported. How does this phenomena translate into profits for your business?
Even though Facebook and Yelp exhibited less-than stellar first quarter earnings in May, Sandy Carter reveals estimates in Forrester Research that outline the market opportunity for social media software. Such software is expected to exceed $6 billion by 2016, marking an increase of 60% annually from 2010. Do you find this significant? Because we do. Let’s take a peek at a few strategies about how to translate your social media into profit:
1) Focus on the Benjamins:
Mitchell York suggests that small business owners need to de-clutter their desktop of to-do’s and shift their focus back to the almighty dollar. He proposes that the bottom line can be increased through a series of simple changes. Some of these include streamlining management costs, improving operating procedures, and training each employee as a salesperson. Brushing up on these basic business techniques will strengthen the momentum of already existing efforts and clear the way for innovation.
2) Connect With Your People:
According to Patricia Sigmon, author of Six Steps to Creating Profit, it is essential that businesses set themselves apart from the competition by staying visible and connected to consumer. This means diving into the web and polishing up that dusty online presence. Utilizing your blog, Twitter, Facebook, and even YouTube can help manage your online reputation and connect your business to the target audience.
3) Tool up:
In Ric Dragon’s “Social Marketology”, he articulates that the bridge between social media and pleasing the CEO is in the measurement and analytical tools. Using these metrics, marketers can connect the dots between the social media campaign and the program’s profitability. Building a plan based on the analytical findings will help drive results and increase profitability.
Do you think that integrating these strategies could help build your business and perhaps even line your pocket? The odds are in favor of those successfully harnessing social media as an integral piece of the marketing strategy.
Check out my Pinterest board for more information and resources.
Article by Kristen Hale
Kristen Hale is a recent graduate of Kennesaw State University, where she has studied communication, public relations and marketing. She dabbles in writing, voice-overs, acting and attempting to cook like Giada. You can see her portfolio on Behance and follow her on Twitter.
The 2012 Summer Olympics are finally here and social media is blowing up! Maybe they should create some type of Olympic event for social media… well maybe not. With the numbers in for the past 30 days, Networked Insights has created an infographic to highlight some of the top numbers surrounding the Olympic fanfare. Check and see if your favorite event is leading and which State has the most fans…
Attention all media mavens: Here’s the skinny on errors and omissions insurance in the age of social media and online reputation management.
Have you heard about errors and omissions, but aren’t quite sure what it really means? As defined by businessdirectory.com, errors and omissions is, “insurance coverage that protects professionals against claims arising from their actual or perceived negligence, errors, and mistakes in the performance of service for others.”
What, exactly, does all that jargon mean? It means that an organization is protected if a claim is brought against their work as alleged infringement. For those practicing medicine, this type of infraction is commonly known as “malpractice”, but in today’s world of social media, the lines of defining such infractions have become blurred.
In the age of online reputation management, businesses must carefully guard their personal information from being stolen, misrepresented, or accidentally made available via online platforms. As consumers spend more and more time online, organizations understand that their presence on social media is a must. However, social media may provide risks that are just as prevalent as those associated with print and broadcast media. As outlined on Socialfish, online exposure could pose even more danger for an organization. The media risk may include:
“Defamation and disparagement (where you say or write bad and untrue things about a person, organization or their goods and services) or invasion of privacy (when you use either someone’s name or photo, including tagging, without their permission)”.
Well great. We’ve probably all tweeted about a bad customer service experience we’ve had before. However, things get a little stickier if a company’s private information is released. Organizations need not rule out their own employees as potential informants about the company’s proprietary information. Apple found out the hard way just how important it is to protect corporate information online after its internal social media policy was leaked late last year. Days after an Apple employee was let go for his “gross misconduct” and rants against the company on Facebook, the social media policy surfaced and gave the world a peek at Apple’s employee handbook, including its regulations about blogging, social media networking and more. These regulations, “emphasize that ‘public’ and ‘private’ are no longer separate in online social networks” and therefore, employees need to adhere to the understanding that all information posted online becomes ‘public domain’.
In today’s social media environment, employees and consumers have a voice that speaks just as loudly as a company’s spokesperson, and the media will only serve to fuel the fire.
When company information is leaked or prematurely made available, its relationship with consumers may be compromised. In an effort to minimize a tarnished or misunderstood brand reputation, public relations must maintain its brand image. What does that look like? According to Bill Patterson’s Reputation Management, it begins with telling the media your version of the truth. Yes, the truth, the whole truth, and nothing but the truth.
“Perception is truth. Even though most executives do not like it, the media establishes the perception of your organization. So, in this new public relations discipline of reputation management – dealing with the media in an organized, aggressive and timely fashion is mandatory… Your image was not built in a day but it can be destroyed in one” (Patterson 2012).
To make matters more complex, the power of the consumer is further strengthened when examining the Free Flow of Information clause found in the PRSA Code Provisions of Conduct, which states, “the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision-making in a democratic society”. To get even more legal on you, the U.S. Constitution’s First Amendment gives Americans freedom of speech, stating, “Congress shall make no law… abridging freedom of speech.” To what extent does this apply to what others say about an organization? For example, how can bloggers feel the freedom to rant and rave about a company or product while abiding within the parameters of an organization’s E&O insurance policy?
Whether an organization’s employees, clients or consumers commit an errors and omissions infraction against the company, it is clear that protection is needed for potential negligence associated with social media. Columbia University Media Law Specialist Klaris says, “Any company that is involved in social media may well want to get traditional errors and omissions insurance, and they would not have had to do so in the past.” Freelance bloggers today are being strongly encouraged to take out such policies to protect their work. Large organizations that employ freelancers do not want to get stuck with an astronomical insurance claim due to a writer’s error or neglect of the facts.
What are your thoughts? Would it be in the best interest for all insurance companies to offer an E&O policy specifically crafted for social media? Should organizations take out a policy to protect their personal information from being leaked online?
Check out my Pinterest Board for more information and resources.
Article by Kristen Hale
Kristen Hale is a soon-to-be graduate of Kennesaw State University, where she has studied communication, public relations and marketing. She dabbles in writing, voice-overs, acting and attempting to cook like Giada. You can see her portfolio on Behance and follow her on Twitter.
For all you stat nerds out there, here is the nitty gritty on how to get more “likes” for your Facebook page. Some of the findings are not that surprising. You probably already knew that photos are the most engaging out of all types of posts. Evenings are the best time to post as well as Saturday and Sunday. Something you might find interesting, is that the more a poster references themselves with words like “I” or “me”, the better the post will do! So, take a look and use the stats to your advantage….but remember the best way to get likes is to be likable!
Klout may be one of the newer launches on the social media scene, but as of late it seems to be getting some major traction. The San Francisco Company is only three years old and is on a mission to rank everyone that is online. They have an algorithm that ranks your influence on all your social media networks from 1 to 100, with 100 being the most influential. So beyond being an online popularity contest ,what real life ramifications does this number have, you may ask. Well, it is becoming a way for companies to decipher your actual influence and may determine how you get treated.
For example, some hotels have been beginning to use Klout scores to determine which guests will get room upgrades and in some cases the customer doesn’t even know why! The hotel on the other hand knows that if you get treated well and get a perk you are likely to have an impact on a large amount of people and your positive tweets and updates will attract more people to the hotel. It is very similar to how athletes and celebrities get treated. Companies will give products and upgrades to famous people because they have a lot of influence and people will buy from a brand that there favorite celebrity endorses, wears, uses, drives, etc.
There is major shift taking place in our culture. For years now people have trusted the internet as a source for information and reviews, but with the onslaught of social media people do not just want an anonymous review. According to Klout, “90% of consumers trust peer recommendations, only 33% trust ads. In this new era, people really don’t want to be sold! They want to discover and be informed, and the most trusted channel is relationships.
Some of the companies that have been using Klout include Audi who allowed 217 influencers to test drive the new A8 for a few days. As well as companies like Disney who asked influential parents and their kids to watch an advanced screening and also gave them free swag. The list of companies is quite extensive and includes the likes of Virgin Atlantic, Nike, HP Fox, Subway with promos including upgrades, free phones and invitations to awards shows. The exact algorithm is unknown but it appears that you need to have a Klout score of at least 40 in order to start receiving perks.
You don’t have to be a celebrity to start getting treated like one, but it definitely does not hurt. Justin Beiber comes in with the only perfect score of 100, he does have 18 million Twitter followers though. In comparison, President Obama has a score of 91. The average celebrity comes in with a score somewhere around 75 while the rest of us normal folks start around 20. The best way to increase your score is to make sure that you have all your social networks linked to Klout and be sure to post unique and interesting content that will engage others. The more Facebook likes, mentions and retweets you get will positively effect your ranking. Keep in mind that your Klout score is more about quality than quantity. If you purchased a million Twitter followers and they could care less what you have to say or they are dead accounts then you are going to have a tough time increasing your score. Attracting the attention of highly influential people is one sure fire way of getting an increase. You really want a boost in your Klout score? Get Lady Gaga to retweet you, simple as that!
Up to this point you may be thinking all the upgrades and free stuff sounds nice, but is it really worth it if I have to update my status every time I get off the couch! Well the interesting thing is that Klout may not always be about just free stuff. Potential employers are starting to ask for Klout scores in interviews. If you are vying for a marketing or sales position where influence matters, don’t be surprised if the question comes up! We all know that prospects are scanned on social media sites by employers when being considered, but instead of just making sure they are not hiring a party boy they may want to see if you actually have influence.
If you are on online then you have a Klout score even if you have never logged in, so today might be a good day to find out what it is. Go to klout.com and find out for yourself.
I probably get asked this question most often when I am talking to small business owners about their website and how it relates to social media, “so what is the difference between a blog and a website?”
Most people do not realize that blogging is a platform. You can create website on blogging platforms such as WordPress. I prefer this type of platform because it creates much better SEO (search engine optimization) than a lot of other platforms. For a more complete breakdown of terms check out this link: